Back from my business trip to Kiev where I also had the opportunity to once again visit all the city staples like: St. Michael’s, St. Volodymyr’s Cathedral, St. Andrew’s Church, Motherland Monument, Golden Gates. No time for Pechersk Lavra …
"Apple. It was a smart choice. The word instantly signaled friendliness and simplicity. It managed to be both slightly off-beat and as normal as a slice of pie. There was a whiff of counterculture, back-to-nature earthiness to it, yet nothing could be more American. And the two words together - Apple Computer - provided an amusing disjuncture."
"John Sculley had made a series of proclamations that nowadays sound embarrassing. Jobs wanted Apple “to become a wonderful consumer products company,” Sculley wrote. “This was a lunatic plan… . Apple would never be a consumer products company… . We couldn’t bend reality to all our dreams of changing the world… . High tech could not be designed and sold as a consumer product."